Bert Hockenberry is an accomplished sales and business leader serving as national sales manager, veterinary at Provide — a leader in tech-enabled financial services for aspiring and established veterinary hospital owners powered by Fifth Third Bank. In this role, Bert drives sales strategy and partnership development, empowering veterinarians to build their legacies with customized financial products and personalized service. With a solid foundation in healthcare finance and a demonstrated history of working in sales leadership, Bert brings strong expertise in relationship management, revenue growth, and strategic client engagement, with a particular emphasis on supporting professionals in the healthcare industry. Known as a hands-on leader and communicator, Bert is also active on LinkedIn , where he shares insights on career development, workplace productivity, and leadership, and has built a professional network of more than 2,300 followers. Bert’s professional achievements include driving impactful sales initiatives, cultivating deep industry relationships, and contributing to the acceleration of business outcomes, both for his team and healthcare providers. His commitment to continued learning and excellence positions him as a trusted advisor and leader in his field.

Rhonda Meyer is a consultant with Locate Strategy, where she helps practice owners and industry partners turn market data into practical strategies for growth. Her work spans start-up planning, acquisition due diligence, and multi-site expansion, giving her a front-row view of how real-world market dynamics shape successful veterinary and healthcare businesses.

With a career rooted in both finance and healthcare leadership, Rhonda brings a unique, applied perspective to this discussion. She has managed multiple specialty dental practices, supported a healthcare CPA firm, and led a Dental Service Organization, giving her first-hand insight into the operational challenges owners face. Her background also includes roles in retail banking, practice financing, and national healthcare business strategy—experience that helps her translate complex financial and market information into clear, practical guidance. Rhonda’s cross-disciplinary expertise makes her particularly skilled at helping clinicians understand not just what the research and data says, but how to use it to support smarter, more confident business decisions.

Jennifer Page is the Director of National Accounts for CARR Healthcare Real Estate, where she advises healthcare organizations, medical service groups, and private equity backed platforms on national real estate strategy, expansion planning, and portfolio optimization. Since joining CARR in 2019, Jennifer has played an integral role in developing scalable systems that support multi-market growth, improve negotiation outcomes, and help clients align their real estate decisions with broader financial and operational goals.

She brings more than six years of healthcare real estate experience, supported by a deep professional background in healthcare operations, dental practice growth, banking, and SBA financial analysis. This combination gives Jennifer a uniquely informed perspective on the needs of healthcare providers, allowing her to approach real estate not merely as a transaction, but as a core driver of EBITDA, valuation, and long-term strategic positioning.

Jennifer leads with a relationship-centered philosophy and is known for her ability to build trust with physicians, executives, and investment teams navigating complex growth decisions. Her work spans national site selection, lease negotiations, and cross-functional advisory across multiple specialties and markets.

She holds a Master of Social Work from the University of Alabama and a Bachelor of Science in Psychology with a Business Minor from Samford University. Jennifer is based in Alabama and is a licensed real estate professional.

Beth Scott is a partner in KSM’s Veterinary Services Group. Beth works with clients to provide strategic and actionable solutions to their complex business challenges.

Beth provides veterinary hospitals with benchmark and profit-enhancement consulting to help increase their profits as well as the values of their practices. In addition to the day-to-day management of one of the largest national veterinary benchmarking databases, Beth actively participates in speaking engagements and industry membership groups across the U.S.

Beth was instrumental in working with the American Animal Hospital Association (AAHA) and Veterinary Management Groups (VMG) to combine their chart of accounts that was subsequently released and accepted as the veterinary industry’s standardized chart of accounts.

Beth graduated with high distinction and honors from the Indiana University Kelley School of Business – Indianapolis, where she received a Bachelor of Science degree in accounting and finance.

Beth is a member of the American Institute of CPAs. She currently serves on the American Veterinary Medical Association (AVMA) Veterinary Economics Strategy Committee and is a member of OneZone, Veterinary Hospital Managers Association, and Vet Partners. She has previously served as a committee member of OneZone’s Young Professionals Group, treasurer of the Carmel United Soccer Club, treasurer of the Westfield Youth Soccer Association, treasurer of Rotary Community Corps, and served on the Veterinary Procedural Terminology Council for the AVMA.

Peter H. Tanella is a seasoned business attorney and trusted advisor with extensive experience representing clients across the veterinary industry through every stage of practice ownership, operation, and transition.

As Chair of the firm’s National Veterinary Practice Group, Peter leads a multidisciplinary team that counsels veterinary professionals and organizations nationwide. His national practice encompasses a broad range of transactional and strategic matters, including practice acquisitions and sales, associate buy-ins, start-ups, joint ventures, real estate transactions, management service organizations, rollover equity arrangements, and partnership and employment agreements.

Peter is widely recognized for his practical insight and deep industry knowledge. He is frequently engaged by practice owners, associates, and a wide range of veterinary professionals for his ability to anticipate challenges and deliver thoughtful, business-minded solutions. He and his team also advise on key risk management issues such as employment law, restrictive covenants, severance agreements, tax and regulatory compliance, and practice separations.

In addition to his legal practice, Peter is dedicated to public service and nonprofit leadership. He recently concluded his fifth term as Mayor of his hometown of Cedar Grove, New Jersey, where he has served on the Township Council for nearly two decades. He currently sits on the Board of Directors of NYSAVE, a nonprofit that provides emergency funding for veterinary care of sick or injured companion animals, and he serves as Chairman of the Board of Directors for the Metropolitan YMCA of the Oranges, the largest YMCA association in New Jersey.

Peter lives in Cedar Grove with his wife, Kimlani, their three daughters, and their cockapoo, Kona.

Dr. Peter Weinstein is a DVM and MBA who has spent nearly 40 years transforming the veterinary profession. He began his journey as a 15-year-old kennel kid, eventually owning and selling his own practice, where he realized the critical need for business acumen in veterinary medicine.

Driven by a passion to help veterinarians succeed beyond clinical skills, Dr. Weinstein co-authored "The EMyth Veterinarian". He now empowers current and future veterinary professionals by teaching business and finance at Western University of Health Sciences, and through his consulting firms, PAW Consulting, Simple Solutions for Vets, and Veterinary Ownership Advocates.

Dr. Weinstein is a visionary who champions a shift from a doctor-centric model to a more collaborative, team-focused approach that prioritizes the patient, client, and entire veterinary team. He's a "free-thinking change agent and disruptor" dedicated to ensuring a better, more sustainable future for the profession.